ICONIC LONDONUnderglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

I decided to try the ICONIC LONDON Underglow Blurring Primer after seeing a glowing recommendation from @SheaWhitney—thank you, Shea, for the great find! Don’t forget to click on the coupon before checking out to save a little extra!The box arrived opened, which was a bit concerning, but the product itself didn’t appear to be used, so I gave it a try. The primer has a subtle scent—nothing overwhelming, just a slight scent.I’m not a big makeup person, so I appreciate products that offer light coverage and are easy to use. This primer delivered just that. I tried it on its own, and it gave my skin a radiant, dewy look while gently blurring imperfections. When I added a touch of powder over it, I noticed that my sun spots looked slightly less visible, but my skin still looked fresh and glowing.It’s only been a few uses, but so far, I’m really enjoying this primer. It’s vegan, cruelty-free, and works well for a natural, everyday glow. If you're looking for a primer that gives a soft-focus effect without feeling heavy, I’d definitely recommend giving this one a shot.Check it out at amazon.com/shop/sheawhitney for more of her faves!

Great to wear on no makeup days. Makes my skin look so nice!

I discovered this item from a monthly subscription box I get. I could tell right away that it made a difference under my foundation. It goes on smoothly and diminishes those lines, while giving you a bit of radiance.

I am always on the hunt for great primer. This is a luxury item and seems to be fairly great. I was able to procure a small sample once, and chose to purchase the full size after trying it and seeing all the ads for it. I have combination skin, and this product does not cause dryness or oiliness. It is very lightweight and thin. I can’t even tell I’ve got something on my face. It is not sticky and offers light coverage. It provides a silky soft feeling and is definitely easy to apply and smooth. No clogged pores either!Upon using this, I found that it creates a nice, soft underglow. It has a subtle shimmer that gives you more of that dewy, hydrated appearance, opposite of a matte primer. I noticed that it helped eliminate a lot of redness in my face, as well as helping to reduce my large pores and wrinkles. I guess those things all come with age, because I used to have great skin.In order for me to achieve that blurred, glowy look, I actually had to apply this product twice. Thankfully, it comes with a dropper so you do not waste product applying too much. After the first application, my skin didn’t really look any different, and there was no particular blurring effect anywhere on my face. Even so, it was still so lightweight. I also noticed that it didn’t really make too much of a difference in keeping my makeup longer, but it can be worn with or without makeup over top anyway. This primer doesn’t absorb immediately into skin. However, you are supposed to apply primer after your skincare routine letting that all dry completely first, and then you should wait approximately 10 minutes to apply makeup after using this or any primer to maintain the benefits of a primer. Another issue I noticed is that the product leaks through the dropper if it is not positioned upright every time. I also wish there were a couple shades to choose from. This one is very light but still doable. For $30, I feel that this could have a better formula as I had to apply it twice and still got the same results as more inexpensive primers, but I will absolutely use this Iconic London primer.

Love this product! My only fault with it is the dropper, should really be a pump instead.

Not sure what the deal is with this product. I saw no effects on my skin or appearance at all. I guess if I'm looking for the silver lining (since I forgot to return it!) it smells pretty nice? This is one is a no for me.

I recently tried the ICONIC LONDON Underglow Blurring Primer and was happily surprised by its texture. I anticipated it being somewhat watery, but it isn't—rather, it blends effortlessly and feels wonderful beneath makeup. The universal shade suited my skin tone nicely, and it effectively blurs imperfections while providing a subtle radiant glow.That being said, I'm rating it 3 stars primarily due to the packaging. I'm not keen on having to squeeze the product out like an eyedropper. While it's not a dealbreaker, I personally would prefer a more user-friendly option—such as a push-top or pump applicator—for better control and less mess.In summary, it's a solid primer that performs well; I just wish the packaging method reflected the quality of the product.

Love! This is a frequent repurchase for me, and I use it daily over my tinted sunscreen with the Tarte buffing brush.